Research On The Development Of Marine Sports Tourism In Zhejiang Province

The21st century is the century of the ocean. As the policy guidance of the national development of marine economy, as well as advancing the development of the Zhoushan Islands New Zone, innovating marine industry and enhancing the vitality of the marine economy has become a necessity. Marine sports tourism, with its features of nature, participation, sports, fashion and other traits increasingly becomes the first travel choice of the citizens of the developed countries in Europe and the United States. Zhejiang province has a good basis for the development of marine sports tourism, besides, its development can promote the optimized upgrade of the existing tourism product structure.In order to explore the development of marine sports tourism in Zhejiang province, this paper uses literature research method, case study, on-the-spot investigation, expert consultation and interview and comprehensive analysis method, first makes study for the development of domestic and international marine sports tourism and some selected typical case, analyzing its main practices, experiences and existing problems, which will provide experiences for Zhejiang marine sports tourism both in theory and practice; secondly, from resources, products and market three respects, elaborating the present situation of Zhejiang marine sports tourism; then combined with the research of domestic and international marine sports tourism development, the typical study as well as the present situation of Zhejiang marine sports tourism, making evaluation for the development of Zhejiang marine sports tourism, putting forward the overall development level and stage, the existing problems and restricting factors and development experiences; finally, puts forward the overall train of thought of the development of Zhejiang marine sports tourism, which is adhere to sea leads land, land promotes sea, land and sea linkage, harmonious development, play the comparative advantage of different region, and promote the overall development pattern of "one core, two wings and ten districts".This study will further enrich and perfect the theories of marine sports tourism; in addition, it not only provides a new perspective for the development of Zhejiang marine industry in depth, also plays a decisive role in the national economy, and provides development experiences of the marine sports tourism development for other coastal areas.