Hakka Wedding Culture And Product Design Research

Hakka culture is an important regional cultural of southern China. It has a wide disseminationin the area of the following provinces-Jiangxi, Fujian, Guangdong and Taiwan. Hakka marriagecustom, a unique ritual, is not only influenced by the Central Plains Culture, but also intergratedwith many minority culture such as She minority and Yao minority. The wedding ceremonycustom shows the Hakka’s best wishes for the new couple, their inner yearning for a better life andthe sense of responsibility to the family and society. Wedding products are the quintessence ofHakka people’s understanding of life in thousands of years, as well as the spiritual civilizationcarrier of Hakka history, culture, art and folklore. These products, in direct or indirect ways,present us the Hakka people’s psychological pursuit of praying for good luck and drawing onadvantages while avoiding disadvantages.Firstly, based on the full understanding and well recognition of Hakka wedding customs, thispaper presents the Hakka wedding products from product design perspective of Marriage in Hakka,Hakka psychological demands and aesthetic experience. Secondly, there will be a analysis of thefusion together with graftage of the modern wedding and the Hakka wedding culture according toa summary of the current status of modern wedding industry. At the same time, a summarizationabout the design pattern of the Hakka wedding products will be complete. Then, traditional cultureand modern design will be intergrated organically to achieve the complementary advantages oftraditional and modern style, and to create a development with characteristic pattern for Hakkawedding product design to meet the demands of modern wedding markets.Finally, this paper tend to expound substantive issues of the combination of the modernwedding and the Hakka wedding culture, and the combination of wedding product design andnational culture. Furthermore, how to create a the wedding product design with cultural soul, howto infuse the regional culture to modern product and how to solve the phenomenon of weddingproducts with no "root" will be deeply discussed.