On The Development Of Digital Games Derivative Toy Products

In recent years, the digital game industry is flourishing, the form of a variety of digital games has sprung up everywhere, and digital games become more integrated into people’s lives. Behind the "digital game", there is massive industrial structure and the consequent economic benefits. For the digital games derivatives, derivative toy products play an important role. Toys and Games is the same as the tool of entertainment, they are played in the same theory. With the development of the digital game industry and the digital games derivatives toy products, it is of great significance for digital game industry with the traditional toy industry.This article is based on in-depth understanding of the digital game, by studying the psychological experience of the players in the game and applying the core attractiveness of the game to the development of game derivative toys. It could make a research for the derivative toys products and the digital game industry, also open horizons for the development of derivative products of the digital game.This article focuses on the derivative toy products of digital game and its development. It interpretates the definition of the derivative toy products of digital game, its significance in the digital game industrial chain, as well as the general situation of its development. Meanwhile, the article innovatively summarizes the forms of the derivative toy products already on the market, and it proposes the problems which Chinese digital game toy products market are facing. The article explores the development processes and methods of digital game derivative toys product, as well as the problems we should pay attention to. It also provides references about derivative toys products for designers.