| In twenty-first Century, the cultural productivity has become an importantmanifestation of a country and the city’s comprehensive strength and corecompetitiveness. With the development of economy, China’s increasingemphasis on the contribution of cultural industry on the economy as awhole,the development of cultural industry has injected new vitality into theChinese economy. Among them, one of the representatives of China’s culturalindustry development is the development of tour industry, along with thefurther development of China’s cultural performance industry, productdevelopment and the dissemination of culture has the characteristics of localperforming groups also showed a vigorous vitality. In recent years, thedevelopment of Shanghai cultural industry has made great achievements,especially the Shanghai cultural performance characteristic development veryindustry:Based on the domestic market, the development of internationalstandards of performance, pay attention to the design of performance groupsimage manual, constantly shaping the civilized, harmonious, art performancegroup brand image, at the same time, to create a China characteristics thecultural performance brand, shaping the success of the Shanghai culturalperformances. Study of the Shanghai troupe manual image has the necessityand the representative from the design point of view, Shanghai as a show isrich in resources, many groups, development is rapid, the huge potential of theregion, its performance in image manual design has a lot to other parts of thecountry to perform local groups to learn. This paper mainly through theanalysis on the development characteristics, Shanghai troupe of Shanghaitroupe attention, image manual design, Shanghai design groups performingmanual image Shanghai image manual performance groups design caseanalysis several main aspects of Shanghai troupe image manual designresearch, to clarify the differences between the Shanghai each bigperformance groups, through the design of practical and effective image manual, the difference and the same industry groups of visual image of thebrand strategy and promotion, won a space for one person in the marketcompetition. These researches provide a good experience can be used forreference to other parts of the country and city performance group, at the sametime, the theory research also enriches the theory of performance groupsimage manual design in this area. |
