Research On Assurance System Of China’s Cultural Industry

With the further development of China’s cultural industry, factors restricting itsdevelopment is increasingly salient. These constraints can be divided into two mainaspects. On the one hand, the production factors of cultural industry restrict theexpansion and quality of cultural industry. On the other hand, the environment ofcultural industry affects the speed of cultural industry development. Under the newsituation, to ensure the rapid, healthy and sustainable development of cultural industryis not only the inevitable requirement of times, but also the inevitable method ofenhancing national comprehensive strength. So a scientific, standardized and effectiveassurance system of cultural industry must be built.In this paper the assurance system of cultural industry is explored from the theoryand practice. To be specific, the connotation and characteristics of assurance system ofcultural industry are defined. Simultaneously the components are clarified.Subsequently, through the Public goods Theory, the Industry Life Cycle Theory and theCompetitiveness Theory, the theory basis of China’s cultural industry system isproposed. And the principles are analyzed. Then a assurance system framework andfour subsystems are composed，each subsystem is analyzed from the organizationsystem and activity system. Finally, the measures of establishing of the assurancesystem of China’s cultural industry are discussed from the macro and micro.Research indicates that, to build China’s cultural industry developm ent assurancesystem, there must be clearly a government-led, cultural enterprises as the core, andsocial forces involved in support of the trinity assurance principals, following supremeprinciple, innovation principle, decentralized management principle, benefit principle,overall consideration principle, sustainable development principle. Then the contentsystems are established surrounding the influence factors of China’s cultural industry,such as the cultural resources, the human resources, capital, technology, marketenvironment, cultural environment and political environment and so on. In order toachieve the goal of assurance system, the function of assurance subject must beimproved, which includes reshaping market subject, consummating market mechanism,changing government function, improving service consciousness, reforming theindustry association, and consolidating the social basis. Only in this way can we trulyachieve the maximum play to the effectiveness of assurance system.