Assurance System Of Cultural And Creative Industries

As the proportion of tertiary industry has been increasing in the industry structure, culturaland creative industry has come to be an important part of it and the formation of an assurancesystem of cultural and creative industry is of great significance to strong the position of culturalindustry, optimize industry structure and change the style of economy growth. Under the basis ofthe research on objective development need of cultural creative industry, the paper summarizescontent and basic principle of the assurance system of cultural and creative industry, that is,systematic, overall, scientific, guiding and leading character. The paper introduced the operatingenvironment of the assurance system of cultural and creative industry. For the externalenvironment of industry, the financial crisis has caused great side effect to cultural and creativeindustry. On the contrast, the need of consumers to the cultural and creative products is increasingand well cultural atmosphere can speed the development of cultural and creative industry; for theinterior environment, cluster effect of industry and good talent environment impulse thedevelopment of assurance system. Cultural and creative industry assurance system is formed bythree parts including talents cultivating system, capital operation system and laws assurancesystem; It has the function to insure the great-leap-forward and sustainable development ofcultural and creative industries；Normally speaking, the operation style includes governmentleading style, market leading style and government-market mix style.；In the end of the paper, acurrent situation analysis of cultural and creative industry assurance system has been taken andprobe into the problems including in developing formation environment、structure function andoperation style and these problems can be solved by ways like building multiple culturalatmosphere, cultivating talent people and fulfilling the cultivating system and improvingeducation system, etc.