On C-E Translation Of Company Introduction From The Perspective Of Skopos Theory

This translation report is on Chinese-English translation of company introduction.The source text is Retrospect and Prospect of Zhenhua Heavy Industry Co., Ltd. Itslinguistic features are as follows: there are many Chinese short sentences withoutobvious conjunctions; the sentences are vocative. Considering that there aredifferences between Chinese and English in syntax and culture, and that companyintroduction is an advertised text with clear purpose, vocative function of the targettext may not be achieved if the translator blindly seeks formal equivalence based ontraditional translation theories. Skopos theory, however, offers a new perspective tothe translation of texts typical of advertisement like company introduction. Skopostheory emphasizes the purpose of translation, proposing that the ends decide themeans, which serves well in the translation of company introduction.This translation report is composed of five parts. The first part is introduction,includes the significance and purpose of translating company introduction. Thesecond part is about linguistic features of the source text and its writing purposes. Thethird part is a brief introduction to Skopos theory and its three rules. The fourth part ison C-E translation of company introduction from the perspective of Skopos Theory.The fifth part is conclusion, including the importance of Skopos theory to translationof company introduction, problems left and the author’s achievement after thetranslation.