The Investigation About The Wine Package Design And Wine Culture

As an important part of Chinese wine culture, wine package design play an important role in conveying information of products and advertisement. The wine package isn't only the art of design but also the practical art and the art of culture.The wine culture is the material and mental production in the process of wine producing and consuming. In the thousands years history, the wine had affected every aspects of social life. With the rapid development of Chinese wine industry, people pay more and more attention to Chinese wine culture as enlarging and making good use of it. So the wine package design is vital to the inheritance and development of wine culture.The wine and the package design are collaborative industries. So the wine culture is integrated with the package design. The wine culture affects the originating of modern wine package design, and the wine design can reflect the contents of package design. It is the most effective method to make the products more diversity by passing down the culture in the package ,enhancing the culture in the products and creating more additional value.The wine culture is the soul of brand. Every brand should has its distinctive image, special association and profound culture connotation. Only by the good investigation and active absorbing of wine culture, it can create brands which have genuine historic value."The culture of wine"and"The wine of culture"is one character of products which modern wine industries are pursuing and the package should highlight this character.