The Application Research Of Expanded Function And Experience In Packaging Design

Throughout the commodity packaging types and different forms in international anddomestic consumption market, many problems of the package are found through researchingand analyzing. With the changing of society, science and technology, the design of thepackaging concept also change. From current packaging visual, packing structure, packagingmaterials, packaging design in the sales process, the design of experience are much rarer,and lack of a set of complete theoretical system to help design products meet the needs ofconsumers. Design concepts and business culture are a pair of good brothers, developing sideby side. The lack of innovation does not notice the packaging function expansion and theexperience of the necessity and importance for the society. Function expansion andexperience has become a new starting point of the packaging design, and it can also helpenterprises to create more business value.The aim of expanded function and experience is to help products have a better footholdin the market and make a change in vision, structure and material elements for analysis andadjustment. After a long-term test of market and consumers, it can be fully recognized andloved by the market and consumers.This paper investigates the literature, researches comparisons and studies actual cases byinduction and summary, especially studying representative case as a whole. It classifies data,selects one of the main information to explore existing functional parts with experience inpackaging design and find out the current packaging problems. It also explores a new designconcept of function development and the experience in packaging design, which makes suredesign thinking, design principle and innovations of function development and the experiencein packaging design, and puts forward a set of complete design process and analysis methods.Memory extending method, drama series method, role playing method, competitive taskmethod, educational innovation and the development cycle form a set of complete designtheory systems, and a reasonable design plan id established through these methods accordingto different needs. It produces actual products to carry on the practice, and the feasibility andnecessity of the innovation method are verified which can be applied to packaging functionexpansion and experience design of any commodity.