| For the author of the packaging design love, attention and practice it has long beenunderway. I believe that every art and design practitioners, for everyday life will havesome professional sensitivity, find life, design life has become a habit of thinking. Incontemporary society, the abundance of material life calls for more inner emotionalneeds met, so people are more willing to choose a more emotional packaging design. Ineveryday life everywhere colorful packaging, apparently, to experience a sense of thevarious packaging design has been brought into the nuanced people’s lives. Therefore,packaging design to achieve the human emotional care is feasible. The purpose andsignificance of this article.The main contents of this paper is to study contemporary packaging design, it isnot just a protective tool and convenient transportation of goods, in addition tofunctional aspects it is also a visual communication medium, or strictly speaking, is amedium to convey emotion. Connotation studied as a form of artistic expressionpackaging design is a science. Design the final analysis, human services, sopeople-oriented research is the core of its design. In addition, the creation of a form ofpackaging design can break any restrictions, as long as you can better perform itsfunctions and emotions effectively, packaging design creative space is absolutely free.Packaging design is the interaction between people of the bridge, through packagingdesign, was launched to better the human inner world and insight into the details of lifeand care. In addition, promotional packaging also carries the mission, its value is boundto the implementation process associated with the marketing of goods, the value ofgoods packed in the implementation process of its humane mission and howimplementation is to explore the contents of this article.Institute research methods adopted in this paper are: literature analysis, practiceand communication, induction and deduction, interdisciplinary research, the specificcase analysis and other methods. After collecting a large number of books and journalstheory, you also need to examine the actual and contemporary packaging design andunique perspectives of designers to communicate in their own designs really doemotional care, experience design and contemporary packaging design effectiveresearch.Through the study of the packaging design experience and emotion,It is notdifficult to find packaging-this conveys a very close correlation between the presenceof the media and human emotion, packaging design to reflect and tell the people the richemotional world, and design also have a profound impact on a variety of inherenthuman needs at every point. To better care for contemporary people get emotionalpsychological, emotional packaging design is one entrance. |