Japanese Culture Industry Superpower Strategy Research

Term "Cultural Industry" was created in the last century, its theory is the presence of a formal in hawk hammer and adorno’s book "the dialectics of enlightenment," English name Cultural Industry translated as "Cultural Industry" or "culture Industry". Cultural industry is a special kind of cultural form and special economic form, from the cultural products of industrial standardization production, circulation, distribution and consumption point of view, the United Nations educational, scientific and cultural organization that follow certain industry standards, carries on the production and reproduction, storage and distribution of cultural products and services of the series of activities that the cultural industry.In the early years of the nineteenth century cultural industrialization had been criticizing and questioning, but by the end of the20th century is a change in the past, image quickly touch to every field of economic and social development, in silhouette on the economic development of the front desk. The cultural industry in a short few decades become the pillar industry of national economy in many countries. Since20th century economic take-off, in order to win worldwide cultural intimacy and identity, Japan’s efforts to develop economy at the same time, committed to "creating culture, output, and make the world civilization love it", at the same time, combining the situation of its natural resources and human resources, etc., propose strategies for cultural industry superpower.Cultural industry on national culture soft power, Japan powers strategic cultural industry has its profound historical and realistic background. The strategy is of great significance, purpose, time properly, the correct steps, to Japan’s economic, cultural, political, a significant impact on some aspects, such as, in the international community caused strong response, and cause the attention of the scholars and experts.Based on the Japanese cultural industry strategy as the research object. This article first to put forward the strategy analyzes the theoretical basis and realistic background of; Next to the connotation of the strategy are analyzed in detail, from the specific content and characteristics of cultural industry power two aspects discussed; Powers of Japanese culture industry after the implementation of the measures from the national policy formulation, legislation, policy, administrative guidance, department coordination, perfect supporting services, global marketing, the folk cooperation and so on seven aspects discusses respectively; After this article on the implementation of the strategy of the achievements and problems are summarized analysis, considers the strategic gains huge, wide influence. At the same time the problems facing the attitude from reflections on historical issues restricting the strategic power of the cultural industry development space, narrow nationalism thought influence its cultural industry strategic power of the cross cultural identity, a lot of unfair cultural products output influence its cultural industry strategic power of the sustainable development, realistic attitude influence the strategic culture connotation construction four aspects carries on the analysis, put forward the author’s point of view; Finally, the article summarizes the above argument, in the conclusion and the strategy implementation success and insufficiency, the revelation and reference for further study.Text four parts follow the logical relationship of theory to practice and from history and reality, the achievements and problems such as relative face multi-faceted. Mainly using the theory method on the reasoning methods, policy analysis, comparative method, data analysis, document method, statistical method.