Research On The Influence Of Cultural Industry And Tourism Integration On Cultural Soft Power

In recent years,with the increasingly fierce international competition,in addition to the economic,national defense,military and other hard power competition,the importance of cultural soft power is increasingly prominent.For a long time,western developed countries have been leading the trend of world cultural development.In this context,enhancing cultural soft power has become a powerful way for us to build cultural confidence and enhance international influence;With the establishment of the Ministry of culture and tourism,the integration of culture industry and Tourism has also become a strategic thinking at the national level,further promoting the industrial development.Therefore,it is of great significance to evaluate the level of cultural soft power,measure the degree of integration of cultural industry and Tourism and study the relationship between them.First of all,this paper defines the related concepts involved in this paper,and combs the influence mechanism of cultural industry and Tourism integration on cultural soft power.And on the basis of fully analyzing the connotation of cultural soft power,combined with previous scholars’ research,a set of comprehensive evaluation index system of cultural soft power including 14 indexes is constructed,and then the level of cultural soft power of 30 provinces(except Tibet)in 2010-2017 is comprehensively evaluated by using the time sequence Global principal component analysis method.The results show that the overall level of China’s cultural soft power has an obvious upward trend in terms of time,but in terms of space,the regional imbalance of cultural soft power is very obvious,showing a state of decreasing coordination among the East,the Middle and the West.Then,this paper establishes the evaluation index system of cultural industry and Tourism development level from four dimensions,and measures the integration degree of cultural industry and Tourism by using the coupling method.The results show that the level of integration and coordination of cultural industry and Tourism in China has a stable upward trend with the development of time,but the integration of culture industry and Tourism is still in the initial stage in general,and the coordination degree of the East,the Middle and the West decreases in turn.Next,the score of cultural soft power calculated by the above evaluation index system is used as the explained variable,the integration degree of culture industry and Tourism is taken as the core explanatory variable,and four control variables,namely,the level of cultural consumption,the level of infrastructure,the level of economic openness and the quality of the people,are introduced.Through the construction of panel data model,the relationship between cultural soft power and cultural soft power is realized Certificate examination.The results show that cultural industry and Tourism integration coordination,cultural consumption level,infrastructure level and national quality have a significant role in promoting cultural soft power,while the degree of economic openness has a negative correlation with the level of cultural soft power.