Study On The Development Strategy Of Changsha North Sea Hospital

The hospital faces more complex external environment with global medical tech-nology development and the economic integration trend enhancement, while the deep-ening of national medical health system reform that aggravates the hospital operating pressure, it has a great challenge especially for the civilian business hospital which lacking of national finance policy support as soon as their own funds and scientific research strength is weaken. The north sea hospital should accurately locate based on the existing technical ability and resource basis while facing the current situation, plays the hospital advantage, and utilizes the opportunity of the external market and technology, then realizes the hospital strategic target, improving the brand image and market competitiveness.This paper analyzes the background of the north sea hospital development, revie-ws on the strategic management theory and the research status of hospital strategic m-anagement. Then applied PEST analysis and five forces competition model to analyse the external political, economic, social and technological environment of the north sea hospital, and the industry competition situation, finding out the external opportunities and threats; and from the aspect of hospital basic environment, information construction level, the personnel quality and structure, department characteristics and medical technical ability to analyse advantages and disadvantages of the hospital. Using the SWOT matrix to analyse hospital management goal and development planning combined with its internal and external environment, points out that the north sea hospital Should adhere the intensive infiltration strategy of puts high-quality subject construction as the core, and integration strategy, establish hospital groups and strategic alliance to propel hospital development; And optimize the hospital organizational structure, construct high level scientific research team, strengthening the hospital finance management and promote information construction to ensure the effective implementation of the hospital development strategy. These research conclusions will help to construct the specialized subject characteristics and brand image of the north sea hospital, promote sustainable development, make the hospital for rapidly develop of second class hospitals, and enhance its market competitiveness, as well as provide some referential development thoughts and mode for our country other civilian business hospital and the same level hospital development.