Expression Of The Sales Department Of Cultural Images

With the basic process of the formation of the real estate market, improve and mature, making the sales department as a new type of application and architecture students._In recent years, with the increasingly fierce competition in the real estate market, the sales department has become the focus of attention of developers and consumers._The sales department as an integrated body design of small buildings, carrying style, temperament and image of the project, a display of an important carrier of culture developers._The demand for the sales department no longer satisfied with the appearance and function of the emotional experience of the demands of more and more attention._The higher level of consumer pay more attention to the cultural and spiritual resonance building itself, making the sales department as an invisible hand guiding the consumers.As a commercial building, the sales department initial sales target is high, medium-term goal is a high premium on the latter goal is a high brand._As consumers about real estate sales department information, corporate culture window, set its high-end or specialty products and internal projects supporting high-end image display can be laid, to lay the foundation for the price setting;_High-end architecture and facade projects demonstrate outstanding grade quality, and promote the development of high prices;_Display and show the real high-end market, pay more attention to cultural ideas to create a different lifestyle market._For the sales department for the city to be able to reflect a certain personality, a unique cultural concept to guide the project location, planning and marketing, and ultimately give the project a unique personality, to ensure that the project stand out from the competition in the market._How imagery architecture and interior cultural expression to promote the sales office and residential real estate sales operations, it is the core issue of concern in this article.In this paper, starting from the theory of cultural images were analyzed according to the function of the sales department, the form, function, such as planning and marketing changes, and combined with the maximization of profits in the market. Through in-depth study of the sales department, the sales department of cultural images from the elements and characteristics of the analysis, refining the sales department of cultural imagery aesthetic assumed the functions of social. psychological feelings and aesthetic space, summarized the unique business value of the sales department._The "cultural image" as a starting point the sales department of design research, design and sales department to explore the relationship between culture imagery to explore the criteria and factors affecting the design of the sales department,_Results may provide some guidelines and basis for the sales department design conclusions, recommendations based on the sales department market feasibility, human needs and development needs of the design.