Study On Product Design And Development In Business Gifts With Song Jin Elements

As the market demand for business etiquette products and consumer aesthetic levelincrease, excessive packaging, similar design style, lack of market positioning, lack ofcultural content, ignoring the consumer’s emotion experience is becoming increasinglyprominent. The urgent need from people-oriented and converting the material needs tospiritual needs as the starting point of design, we need more attractive, more culturalconnotation and more humanized business etiquette products.Song Jin Art not only reflects the unique aesthetic sense and artistic ideas of the localpeople in Suzhou, but also reflects their moral emotion concepts, values, customs andcultural beliefs. With the modern consumer demand and aesthetic demand oriented, itlearns and absorbs the advanced experience from domestic and international protection ofintangible cultural heritage and the development of the creative industries while deeplydigging Song Jin’s cultural resources. It opens up a very unique development path for SongJin’s inheritance and development in the new era.The business gifts designed with Song Jin elements integrated are cultural gifts withdual attributes of goods and works of art. They reflect Song Jin’s new value at the sametime of giving business gifts cultural connotations and demonstrating traditional culturalfeatures with unique character, which has a positive meaning in the the promotion ofChinese traditional culture.