The Study On Layout Of Retail Formats Around Colleges And Universities Affected By Non-store Selling

With the rapid development of modern communication and informationtechnology, based on technology of non-store has increasingly become an importantpart of social and economic life, with great potential means of modern trading hasbecome more and more known by people. The state administration of qualitysupervision, inspection and quarantine on June9,2004by GB/T18106-2004jointlyissued the new national standard-"the classification of retailing forms", its maindifference with the original standard is increased the non-store, discount stores andother formats, including Non-store Selling retail formats include: TV shopping, mailorder, online shopping stores, vending kiosks, direct selling, and phone. As a kind ofnew retail formats, non-store is cause profound influence to the commercial space.Colleges and universities is the main body of community college students, thisgroup contact non-store opportunities is more, such as online stores, mail order,automatic kiosks, direct marketing, etc., and easy to accept new sales approach, so thenon-store in colleges and universities has developed rapidly, its impact on surroundingcommercial space also unfold. This study try to hunan university surroundingcommercial space as the research object, based on actual survey data, discussesnon-store the impact on the surrounding commercial space in colleges and universities,based on the analysis of the present situation of non-store, summarizeNon-store Selling retail formats general law of the surrounding commercial space incolleges and universities, thinking reasonable way of commercial development ofcolleges and universities.This article is divided into six chapters, the first chapter is introduction, mainlyelaborated the research background, significance and research objectives and methods;The second chapter on research involving to the main concepts and definitions, tocarry on the literature review the related research at home and abroad and organize forreference by the related theory; Third, four, five chapters are the main body of thisstudy, the third chapter in hunan university, for example combing summing upNon-store Selling retail under the influence of the surrounding commercial spacedevelopment process, including a review of the development process and the presentsituation investigation, the investigation including the perimeter of the investigationof the status quo of the commercial space of hunan university and the college student consumption situation of investigation and survey of retailers; Fourth chapter embarksfrom the theory of reasoning Non-store Selling retail research the impact on thesurrounding commercial space mechanism, and sums up the college community underthe influence of non-store surrounding commercial formats evolution regularity;Chapter5for Non-store Selling retail under the influence of the surroundingcommercial development trend and strategy of space; Chapter6conclusion forresearch and development of colleges and universities around the commercial spaceunder the influence of non-store were discussed.