ZQHYC Shopping Center Project Development Of Dimension Control Research

In recent years, with the development of our country economy and dweller income levelrise, drive people to the retail industry demand, thus promoting the rapid development ofcommercial real estate. Shopping mall as a commercial real estate is the primaryrepresentative will be a variety of commercial retail as a whole, in accordance with the valuesrange to determine the location, size of unified planning, the development of commercialfacilities. Our country three or four lines follow the lead of a city, city also vigorously activeconstruction, Commercial Plaza shopping center, But due to its construction in city area oftenemerging area, surrounding facilities inadequate, not fully considered the consumer activities,be anxious for success, planning chaos, the blind pursuit of big commercial area, project atShushijiwan square meters, for the three or four line city commercial property supply isrelatively excess, leading to some project has investment difficulties, such as idle shopsproblem, causing serious waste of social resources.So, not built into the shopping centre will be able to produce good economic benefits, theplanning and design of commercial architecture design not only, also involves the entireproject planning business location must meet the needs of the market, so how to control theproject business volume in the project development process is worthy of study and discussion,only to meet the market demand for commercial project in order to operate well, can give fullplay to the building itself commercial value.Through the literature review, the understandingof domestic and international shopping center on the commercial project on the basis of thestudy, the inside and outside school mentors, tailored to the specific project the quantitativeresearch, trying to find the shopping center business volume control more effective way andmethod. Study of applying mainly in investigation, linking theory with practice, combiningqualitative analysis and quantitative analysis method.According to the present situation of theconstruction of commercial real estate project development and management features,analysis of retail shopping center business volumes constituting factors and the influencingfactors; ZQHYC shopping center project as a case study, using commercial space analysismethod, the data analysis; to have attractive theory as the foundation, using operationsresearch in optimization model, build business analysis and construction quantity controlmathematical model of predicting business volume, and verify the rationality of the model,hope for the shopping center development and provide theory and reference.