Investigation And Analysis Of Zhejiang Landscape Industry(2007-2011)

The landscape industry was developing rapidly, however, researches on the current situation, trendand problem of industry were very few. This paper took Zhejiang province landscape industry as theresearch object, through a questionnaire survey and with the aid of government platform access to largeamounts of data, in order to carry out research and analysis.This paper set industry survey contents as management institutions, scientific research andeducation institutions and enterprises, and targeted questionnaire of nearly2000copies, then visitedHangzhou, Ningbo and other night cities to check questionnaire data and to have discutsions withadministrative staff and business owners.Based on the above data, this paper studied the urban landscape construction in Zhejiang province,analysed City gardens construction indexes and City Landscaping fiscal input indexes of the wholeprovince and11cities during2007to2011,then analysis of the correlation between City gardensconstruction indexes and four external indexes. Through the analysis, three major industrycharacteristics has drawn: The development among different cities was unbalanced, The investment inthe fixed assets fluctuated, Many external factors affect the city landscape construction.Based on the sample data of258effective enterprise, official statistics and documentliterature, this paper studied the industry development status of Zhejiang landscapeindustry, calculated of many macroeconomic data in2011, such as the Zhejianglandscaping industry capacity, the output value of enterprises, the number of practitionersetc. Through the statistics and calculation, in2011, the number of the landscape enterprisesin Zhejiang province was nearly2,000, the number of employees was nearly250,000, themarket capacity was19.72billion, etc. Through the analysis, three other major industrycharacteristics has drawn: The number of enterprises was very large, The distributions of enterprises andtalents were concentrated, Provincial business was very active.In addition to the above six big industry characteristics, based on the data formquestionnaire and discussion, this paper summarized the four main problems of Zhejianglandscape industries, then put forward the corresponding countermeasures and suggestions.