Design Research On Online Immersive Experience Of Historical And Cultural Blocks

In the Regulations on the Protection of Famous Historic and Cultural Cities,Towns,and Villages,historical and cultural blocks refer to areas with particularly rich preserved cultural relics,concentrated historical buildings,which can fully and truly reflect the traditional pattern and historical features,and have a certain scale.As the storage of urban memory,historical and cultural blocks are important cultural symbols to inherit local history and culture and maintain national spirit.The "Opinions on Further Stimulating the Potential of Cultural and Tourism Consumption" issued by the State Council clearly pointed out the development of a new generation of immersive experience-based culture and tourism consumption content.Immersive experience is the fusion of sensory experience and interactive experience,while online immersive experience is a further development on the basis of offline immersive experience,which refers to a multi-sensory blending experience that can be experienced through virtual media such as the Internet.Due to the impact of the epidemic,domestic cultural and tourism consumption has gradually shifted from offline to online.Cultural and tourism consumption on Internet platforms generally shows a rapid growth trend.Online tourism,online consumption,and digital content have shown great growth potential.There are various types of offline immersive experience in historical and cultural blocks,but there are relatively few researches on the design of online immersive experience in historical and cultural blocks.Research on new forms of online immersive experience in historical and cultural blocks provides new opportunities for historical and cultural blocks.The online development path is in line with the trend of the times.Based on the development of virtual reality technology,this paper mainly studies the design of online immersive experience in historical and cultural blocks.Design for an immersive experience.According to the CNKI database,there are 6988 related papers on the research on "Historical and Cultural District" from 1994 to 2021,and 754 related papers on the research on "immersive experience" from 2006 to 2021,but for There are4 researches on "Immersive Experience of Historical and Cultural Blocks" so far.It can be seen that the design research on the online immersive experience of historical and cultural blocks is even more insufficient.This paper solves the problem of the single form of offline immersive experience in historical and cultural blocks,and summarizes and analyzes the design of online immersive experience in historical and cultural blocks: 1.In the era of rapid Internet development,the cultural dissemination of historical and cultural blocks requires cross-media blessing 2.The online immersive experience is the twin of the offline immersive experience.It is subordinate,integrated and sustainable.With the blessing of the Internet and virtual reality technology,the online immersive experience is the immersion of the perception system.,The immersion of the behavior system,the immersion across time and space,the communication is more permanent and the spread is wider;3.Based on virtual reality technology,the online immersive experience of historical and cultural blocks mainly includes virtual scenes,virtual tour guides,virtual communities,and digital collections The design features of digitization,networking,and spanning time and space conform to the trend of the era of smart cultural tourism;4.The value of online immersive experience in historical and cultural blocks includes cultural communication value,social development value,and environmental protection value.The life cycle of cultural value dissemination is a design model that can be replicated and developed continuously,accelerating the transformation of traditional cultural tourism into smart cultural tourism.As an important place for disseminating local culture,historical and cultural blocks undertake the responsibility of popularizing local history and culture to the public and improving public aesthetics.Under the blessing of virtual reality technology,the way of playing in historical and cultural blocks has developed from offline to online,and an online immersive experience has been created to create a fully virtual space integrating play,social interaction and shopping,making cultural dissemination break the time and space.Restriction not only allows the public to experience the cultural charm of historical and cultural blocks without leaving home,but also broadens the online commercial value and cultural dissemination of historical and cultural blocks,so that my country’s historical and cultural heritage can be better protected and inherited.