Design For Commerce Of Nan Jing Zi Xin Zhong Hua Plaza Phase Three Project

Design of shopping centers focus on business combinations and distribution formats, and how to make consumers feel the fun of commercial space activity to improve the mall. Variety of commercial formats, such as:department stores, supermarkets, shops, restaurants, entertainment and so on. Different commercial activities set different orientations of the building and the floor will be the sale of goods in shopping malls a big impact. As usual the food and beverage, entertainment and placed on a higher floor, one can pull consumers from lower floors to upper floors, but the lower floors is better left to the commercial side stores and other shops.Department stores, specialty anchor stores, Circuit City stores this core is a place frequented by consumers, they will be the key to pulling the crowd. Through the core layout of the shop, to attract consumers to reach these shops set up along the flow lines smaller shops, you can improve its product display in front of consumers the chance to enhance the commercial value than the entire mall. There are two settings modes:First, set up shop in the core center of the building, to attract consumers from all directions arrive; two opposite ends of the building is the core shop, it has good accessibility, and can pull the crowd back and forth between shops in the core, improve core shop between the commercial value of the smaller shops, the whole mall achieve win-win results.Place three Zi Xin Zhong Hua project is a commercial complex project, located in the north side of the Olympic Sports Center Nanjing Hexi New Town, in the west central business district, surrounded by many shopping malls, the malls, apartments and office space station components. Complex projects require a design team collaboration, the project is by me in collaboration with another classmate. I finished part is the main part of the commercial podium design. Graduation is designed to pass on the Nanjing Zi Xin Zhong Hua plaza three engineering business design, research mall format portfolio and distribution possibilities handle mall horizontal flow lines and vertical flow line relationship. Study how to increase through the design of the entire commercial building space fun and business climate, and to solve the fire safety evacuation issues. Through research in these areas will not only increase their commercial types of architectural design experience and knowledge, but also to deepen their understanding of the design of the whole building design approach to understand, and right after graduation engaged in related work to lay a solid foundation.The graduation thesis design the content and structure:The first chapter describes the overview of the project, and then analyzed the project’s location and the surrounding environment and facilities, explained the site characteristics. Chapter two study for the project, describes the knowledge related to commercial complexes, analyzes Nanjing three major shopping centers. The third chapter is the general layout design, through construction imposed Nanjing planning points concession conditions can be obtained construction scope of this project, architectural form and function venue layout fully consider the factors, the design of pedestrian flow lines, flow lines and fire dealers flow lines, while at the venue to set certain squares and landscaping. Chapter four podium design, first introduced the apartment entrance and evacuation solutions, to ensure its independence and business flow line, and then design the entire mall business model, composition and distribution of the forms of shopping, consumers in shopping malls The horizontal and vertical flow line flow lines, flow lines of auxiliary functions mall, the mall fire district and security evacuation flow lines and underground parking and facade design. The fifth chapter is the technical design drawings.