Study Of Branding And Tailoring For Party Dress Based On Modern Social Culture

People have paid more attention to Dress culture with the social development.Development of social culture, change of lifestyle and diverse social environment promote theneed of party dress. The traditional dress custom can not meet the increasing market needs.Market segmentation of party dress brand will benefit to explore market potential. Based onthe above mentioned facts, the theory of clothing and the design of diversification for partydress are very important.Something has to been done to perfect the domestic research for brand and clothing ofparty dress.Based on the dress culture and party dress culture, this article analyzed the relationshipbetween party dress culture and social culture and described the social the market needs. Theadvantage and disadvantage of development of party dress brand were discussed. The cultureand development of party dress are studied and then the domestic development and foreigndevelopment were analyzed. The customer groups of party dress were identified. Thepotential consumer groups were found. Segment of the market of party dress was infused bythe concept of brand and clothing.According to the domestic individual needs, the diversity of design for party dress wasestablished to broaden the market. The cost savings and efficient operation makes party dressto meet market requirements. The diversity of design, the practical study for party dress, theexperiential design, the customer participatory design and brand-stop design patterns for thecharacteristics of domestic clothing party dress market are the new path of development ofclothing of party dress.