Food Packaging Design For B2C Online Shopping

The rapidly developing Internet technology gradually changes people’s life style and brings great changes to their life. The Internet development and life requirement promotes B2C (Business-to-Consumer) e-commerce model to emerge rapidly like mushrooms after rain. The Internet-based shopping mode has become an important supplement of traditional retail market. It is exactly such new shopping mode and online market environment that drives increasingly rich commodity types online. Buying food online through B2C has become an important part in the rapidly developing online shopping and it can be regarded as the second most important commodity in online consumption. Thus, food packaging in the circumstance of today’s online shopping is worth designers’pondering on, i.e. how they should seize the features of online shopping and the characteristics of express transport while meeting people’s requirement of online shopping to prevent complicated and excessive B2C food packaging and reasonably solve the problem of non-standard package size. When designing online food package, it is the priority among priorities to enable packaging to play a rational and efficient role in transporting and protecting food, so as to give play to the function of convenient packaging express. Due to the greatly varying form and quantity of B2C online food, the packaging should be relatively flexible and variable in processing, and its circulation should be standardized. Besides, the packaging should be relatively universal and the packaging symbol information should be expressed clearly and completely, to achieve the goal of harmony between man and nature by combining with the concept of cyclic utilization and concise eco-packaging.