Optimization Design Of Online Shopping Package For "King Of Pear Trees" In North Anhui

Nowadays,online sales have become an important channel for the development of regional characteristic industries,and manufacturers have launched featured products to online shopping platforms.Traditional packaging can not meet the needs of current consumers,regional products need to re-design packaging design,in order to have a place in the online sales platform.“King of Pear Trees” brand pear cream is a special product in the northern part of Anhui Province.Its production process has been a hundred years old.The raw materials are all mature fruits of a hundred years old pear tree knot.The trademark has been registered by the merchant Guojiapuzi,and the non-material application has been successfully applied.Cultural heritage.However,because the brand's pear cream is located in a remote location and has little influence,the brand awareness under the online sales model is far less than that of other brands.This provides a development opportunity and upside for the“King of Pear Trees” in northern Anhui.Through the analysis and comparison of the packaging design and brand image design of similar products at home and abroad,this paper summarizes the shortcomings of the packaging design of “King of Pear Trees” pear cream.With a series of packaging design theories,such as brand image design,serial packaging design,packaging structure design,etc.,reposition the design of “King ofPear Trees” brand packaging,and improve the existing packaging structure,from the perspective of planning the packaging capacity of pear cream optimize design and increase space utilization.The design of the subject was selected from 500 ml monomer packaging,350 ml two-pack,strip and jelly packaging for packaging structure and form redesign.At the same time,the accessory products related to pear cream are also combined in structural design,which is convenient for consumers to carry when eating.The combination of corrugated board and polyethylene foamed cotton can save transportation costs,improve the economic efficiency of the merchants,and enhance consumers' desire to purchase.Through the rational optimization of packaging structure and brand image,this subject has improved the old monotonous packaging of“King of Pear Trees” pear cream,which conforms to the corporate culture concept of “King of Pear Trees” pear cream brand pursuing the spirit of handicraft culture inheritance,and at the same time has a publicity of regional culture.The far-reaching practical significance provides new ideas and directions for the promotion of specialty products in other regions.