Research On Marketing Strategy Of Safety Production Training Virtual Reality Products In High-risk

With the rapid development of China's economy,the production safety of enterprises in high-risk industries has been raised to a very important position.It is an important indicator of the people and the country's economic development.The traditional pattern of dictation for production safety training in high-risk industries is limited,resulting in inadequate training effect.The combination of advanced virtual reality technology and production safety training in high-risk industries can effectively improve the training effectiveness.This thesis is to study and design the marketing strategy of virtual reality products for safety production training in high-risk industries.The following research results were obtained:By studying the high-risk industry safety production training virtual reality product market of internal and external marketing environment,to gain and analyzes the four major development at this stage the market vendors of the market share data and annual sales data and product information of data,and analysis on product,pricing,channel,promotion and marketing personnel aspects the problems;Put forward the idea of modularization "as the guidelines of the marketing strategy,in the product strategy of" modular "custom combination,using classification in the pricing strategy a broader product marketing strategy implementation,using a variety of channels in the channel strategy for marketing activities,sales promotion strategies in the use of a variety of multidimensional promotion to realize the diversity of promotions;Taking the emergency disposal system of the chemical plant of ZA company as an example,the improved marketing strategy has achieved remarkable results in cost control and market share improvement.Through the new marketing strategy designed,the company can effectively improve the product marketing performance,expand the market share,maintain the advanced technology,enhance the visibility of the company,and ensure the orderly and good development and operation of the company.