The Research On Marketing Strategy Of Dalian Tsanghao Building Decoration Engineering CO.,LTD

With the rapid progress of society, the construction and decoration industries are also prosperity. But in recent years, affected by the global economic crisis and the government regulation of real estate, the building decoration industry meet with the doldrums. For this reason, changes in marketing strategy decoration industry is a task of top priority. For Looking for a good way for the future development of enterprises, we should analysis the internal and external environment of the company, and then find out the problem and strategy improvements, as the looking for one for the road.This papers take the Dalian Tsanghao Building Decoration Engineering Limited on as the research object, firstly examine the course of development of China’s construction and decoration industries, analysis the internal and external environment of Tsanghao Building Decoration Engineering Co., Ltd. And then analysis the advantages and disadvantages, opportunities and threats use the method of SWOT, to make the effective development strategy, for example, the implementation of large-scale operation, service brand, product differentiation, strategic co-operative. Afrter this the company can increase market share, healthy grow and develop stable and sustainable.