Research Of Sales System Of BOHAI Security

The Securities take part in various activities in financial markets in China. They play important roles in smooth developing of financial markets, China economies and the successful running of all kinds of companies. After releasing the policies of stocks rules and floating commission in stocking markets and the developing of super accounts. The Securities must not operate in monopolizing. They have to run in the way of full competing in financial markets. The Securities are faced with a serious existence. It is important that developing competition capability at the core in improving the concept of sales, developing sales capability and establishing sales system of regarding the customer needs.This paper summarizes the main contents include securities companies through operational characteristics, fully tap the business of securities companies varieties in order to make product innovation based on the premise there; By studying abroad, such as Merrill Lynch, Charles Schwab brokerage and other advanced marketing experience, depth analysis of its intrinsic success cause and marketing tools for improving the marketing system Bohai Securities provide reference; through analysis of the current stock market and external environment and the internal problems of Bohai Securities, to solve the problem to find a job for the next target; herein with reference to foreign brokerage experience, proposed a series of aims Bohai Securities in improving and optimizing existing marketing methods and operating system processes, and the complementary role of the various systems to be improved.In order to strengthen the reasonability of this paper, Ⅰ have improved the level of understanding from theory and practice. In theory, I have read many special works, financial magazines and plenty of economical news from internet site in order to add theory knowledge and industry trends for four months. In practice for getting the newest measure and thoughts, I had visited industry experts and senior manager worked for the ESSENCE SECURITIES and BIHAI SECURITIES. Ⅰ also accumulated much information and experience in the past ten years which worked for THE ESSENCE SECURITY and BOHAI SECURITY. I clarify my thoughts by summarizing the above mentioned theory, knowledge, experience and so on.It is the most important thing that designing high steps of plan and action for every security. The article research and sort out the sales model of BOHAI SECURITY in the sequence of finding problems, analyzing problems, thinking out the methodology. The Chaperl, introducing the background of the title. The Chapter2, comparing the operation model of foreign Securities and BOHAI Securities. The Chapter3, putting forward the present situation and problems of sales model of BOHAI Security. The Chapter4, establishing and designing the contents of sales Model of BOHAI Security with the help of the modern sales management for the industry of securities. The Chapter5, elaborating the procure and operation of sales model in BOHAI Security.