Research The Sales System Analyze NETON Company Based On Customer Value

Sales management has been widely accepted and applied by enterprise managements. This research at home and abroad the theoretical knowledge is endless; especially in the fierce competition in the industry, the market share is considered as the primary indicator to measure enterprise vitality and competitiveness.In this thesis, we will take NETON Company as the research object. It will research the way to lead the company achieving specialization and market expansion under the growing competition. To meet this goal, NETON will give full play to its own information advantage to mining the customer value, guiding sales forecast more accurately, and controlling risks. This paper hope through customer value evaluation and the accuracy of the sales forecast to utilize limited resources into the most valuable customers, so as to maximize the enterprise benefit.The main contents are listed below:First of all, understand customer value and market forecasting related literature, and the relevant customer relationship management (CRM) and PSE model related theory.Secondly, analysis of the company's customer management status to develop the practical model for sales system (PSE). In this model, customer value is the key objective. By putting this model into the actual operation, it shows that this system can cover the vast majority agenda and business. The main purpose is to conduct customer value analysis and sales forecast accuracy.Then, based on the established sales forecast system model to streamline existing customer value and improve successful order rate and risk management.Finally, summarize the achievements and shortages in this thesis. The main work: sculpture, research and design a sales system model (PSE model), in NETON PSE model will be further trials.Draw the main conclusions of this paper: First, for small and medium enterprises in terms of the commercial customer base, customer value of the mining and sale of systems management are inextricably linked, with the conditions of the enterprise itself and the target market, the value of the customer to do in-depth Analysis. Finally, the model of industrial upgrading for SMEs, providing practical help.