| In the field of cleaning, disinfection, food safety and infection prevention, Ecolab has been dominated the industry with excellent product quality, cost-effective marketing tools as well as high quality technical services in recent years. However, as Chinese market economy gradually matured, it has witnessed a fact that the field has gone through a crazy and short supply eras with rapid development, therefore the requirement of marketing is becoming relatively rational and stable step by step. Meanwhile, an increasing number of Chinese local enterprises have rapidly sprung up, which depend on their own competitive prices, high effective technical services and quick response of supply chain, and they are also fighting for the market share in China.Facing the fierce market condition and competitive environment, reprograming company strategic objectives, especially the strategic objectives of supply chain, integrating and improving supply chain management, and finally establishing a relatively effective and perfect supply chain management system are necessary ways to enhance the core competitiveness in Ecolab.According to current situations of Ecolab’s supply chain management, this paper provides some solutions to improve the existing problems. We hope Ecolab would operate efficiently with high quality in supply chain management... |