A Study On Profit Model Of E-Commerce Enterprise

Nowadays, most countries in the world have entered the era of e-commerce. To carry out the e-commerce business, many enterprises didn’t have a detailed analysis, which they just followed the example of other successful companies profit model. As a result, the e-commerce became a "money-burning machine". On one hand, the development of enterprises were not promoted, on the other hand, they even dragged the original routine of the enterprise. So it is crucial for e-commerce enterprises to find the right profit model to promote their enterprise development. However, although there were many enterprise profits model now, many researches lacked the systematic and comprehensive thinking, which they only did the sporadic case study, lacking the reference significance.In this paper, we used many research methods to research the program, including the literature research, case studies, and analogue research studies and combined some profit model of e-commerce theory. Firstly, we classified the electric commercial enterprises based on the different classification schemes. Secondly, we summarized and explored viable profit model between the Internet electric commercial enterprises and traditional electricity supplier enterprises, getting the different types of electric commercial enterprises profit model. Finally, we used a case study proving the validity of the above theoretical analysis.The conclusions of this study just as follows. First, the electric commercial enterprises can be divided into two parts, including the Internet electric commercial enterprises and traditional class enterprise. Second, the main profit of the Internet electric commercial enterprises rely on advertising revenue and charge transaction fees. While the traditional class electricity supplier enterprises depend on the online manual, social members’ profit sharing and business cooperation profit. Although different electrical commercial enterprises have different profit models, their profit models present the trend of diversification. Third, electricity supplier companies should focus on the new marketing tools to innovative profit model. The social e-commerce site represents the future trends of the e-commerce and the profit model of such sites must be diversification.The innovation of this paper includes the following aspects. First of all, based on the analysis of government policies and the impact of new technology industrial development direction, we summarized the different types of e-commerce profit model and combined with the practice experience, we innovative e-business profit model. Second, during the research of the electricity supplier corporate earnings mode, we got rid of the previous studies of corporate self-interest maximizing single target approach, taking the importance of consumer satisfaction into account, which made the corporate profits of the electricity supplier mode perspective and content broadened. Besides, the analysis of the business profit model on the different types of electricity providers would have a great significance for the new electric commercial enterprises entering this field.