SWOT Analysis Of The Profit Model Of Commercial Banks Under The Background Of Internet Finance

With the emergence of Internet banking such as Internet Bank and Qianhai Bank,a new social networking emerging mode has been rising by online payment,cloud computing,WeChat and QQ wallet.Under the spirit of Openness,Cooperation,Equality and Sharing,capital and information are quickly matched,and then the traditional financial intermediation function of commercial banks has weakened,which has impacted the business foundation and profit mode of traditional commercial banks.Many business activities in the financial market are being challenged by the Internet Finance.Our commercial banks only have to carry out the transformation of the profit mode,especially in the Internet banking business,so as to create an invincible position in the fierce competition in the financial market.Therefore,it is very necessary to explore the profit model of commercial banks under the background of Internet Finance.This paper mainly adopts the methods of Literature Analysis,Inductive Analysis,Case Analysis and SWOT Analysis to discuss the impact of Internet Finance on the traditional commercial bank mode.Taking the Z Bank Jiaxing Branch as an example,this paper analyzes the advantages and disadvantages of the change in the profit model of commercial banks,and puts forward the corresponding measures to change the profit model of commercial banks.Based on the open data of Z Bank Jiaxing Branch,we find the key problems and constraints in data analysis,and put forward the corresponding measures and suggestions.On the basis of analyzing the related research on the influence of Internet Finance on commercial banks,firstly,this paper expatiates on the development of Internet Finance.At present,the third-party-payment website has been developing rapidly,and gradually penetrated into insurance,fund,payment and other fields,which has a certain impact on the traditional financial industry,including the impact on the scale of commercial banks and the status of payment.Secondly,taking Z Bank Jiaxing Branch as an example,this paper analyzes the specific impact of Internet Finance on the bank's profit mode from two aspects,interest rate income and non-interest income.Then this paper points out the four advantages of Z Bank Jiaxing Branch,which are the business scales in Jiaxing,the number of bank sites,the service quality,and the risk control ability.Also,this paper analyzes the four disadvantages,which are the slowly development of network bank business,the lack of online platform,the tedious business process,and the lack of the rigid support of business development.Besides,this paper points out that there are three opportunities for Z Bank Jiaxing Branch in the high-value customers,financial extension services,mobile payment acquiring field,but it also faces two chanllenges,which are the reducing customer stickiness and the declining visiting rate.Finally,this paper carries out the transformation strategies of China's Commercial Banks to cope with the impact of Internet Financial,including developing the Internet banking businiess,improving service level,innovating products and channels,and improving risk prevention and control system etc..