| Research on enterprise culture emerged in the nineteen eighties of America.With the vigorous development of China’s enterprises, Many enterprise managementtheories were translated into China. Managers and researchers also explain theenterprise culture from different aspects. Such as, structure and function of thecorporate culture, theoretical background, the relationship between corporate cultureand corporate leadership. Demonstrate the core values of the enterprise, enterprisebehavior system, Ethics standard. This paper mainly on the influence factors ofenterprise culture, use many examples, Demonstrate the regional culture impact ondifferent aspects of enterprise culture, Enterprise should draw favorable factors andavoid negative influences, to construct perfect enterprise culture.This paper is divided into six parts:The first part: Introduction. Introduce the background and significance of thetopic, Research ideas, methods and innovation point. Introduce the essence of theregional cultures and the concept of enterprise culture at home and abroad. Analyzeon the relationship between regional culture and enterprise culture.The second part: Influence of regional culture on the construction of enterpriseculture. Analysis what aspects of regional affect on enterprise culture. Firstly, naturaladvantages, historical and tradition cultural customs affect enterprise brand culture.Secondly, Different cultural environment cultivate different personalities and behaviorhabits. The enterpriser spirit and behavior impact business decision andphilosophy.Taking some enterprisers in Zhejiang and Shan Dong region as examples.Final, Analysis the relationship between regional differences and enterprisephilosophy.Regional history characters should have splendid performance in localenterprises. Such as enterprises in Northeast think the justice is more important thaninterest. Many companies in Pearl River Delta of China are adept in introducing ofnew technology, making innovative products, grasping market sharply. But lackmodern innovations.The third part: Enterprise culture characteristics affected in regional culture,enterprise culture characteristic’s representations. First of all, the operation ofenterprise is different, Characteristics of Competition are distinct. This thesis selectthe same kind of enterprises in different place, discuss they how to deal with crisis.When GOME company enter Beijing, Northeast, Shanghai, Tianjin place, These localelectric appliance enterprise’s coping strategy, reflect different enterprise behaviorand philosophy. Next, Enterprise culture has profound cultural tradition under theinfluence of regional culture. Chose the old and famous shop enterprise, integratedinto the regional culture will enhance the enterprises’ ability of trade. Enterpriseculture under the influence of local culture, can easily cause employee’ recognition, Strengthening enterprise cohesion and competitiveness.The fourth part: Innovation and practice of enterprise culture affected by theregional culture. Make a suggestion about enterprise construction. On the one hand,Enterprise cultures absorb geographical advantages, Enhance the cultural added valueand brand awareness. Make the product packaging and advertisement press close toregional culture characteristics. On the other hand, spirit of enterprise will beunconsciously influenced by the regional culture. Construct human atmosphere,Cultural cohesion will be more effectively than enterprise institution. Regional culturealso can promote the competitiveness of enterprises. The last section, the entireculture system will enhance the development of enterprises, and the harmoniousculture conducive to enterprise management. Enterprise culture with the regionalcultures can enhance the cohesion and competitiveness of enterprises..The fifth part: The typical case, Shandong Dong-e E-Jiao Company. Enterprisealways fix attention on excavate regional tradition resources, Hold fast to distinctivehistory. Enterprise culture has a distant origin and long development. Thedrumbeating depended on regional culture and history, will be contribute to buildbrand. As the china time-honored brand, Fu-Jiao company didn’t grasp developmentopportunities, lost the market leading role. Market competitive power is not strong.Regional culture can enhance brand awareness and the market competitiveness.The sixth part: Epilogue. Use the dialectical view to treat the enterprises’culture under the influence of regional culture. |
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