Font Size: a A A

Yan Chang Petroleum Enterprise Culture Research

Posted on:2015-01-31Degree:MasterType:Thesis
Country:ChinaCandidate:J K NingFull Text:PDF
GTID:2269330428471423Subject:Advanced business administration
Abstract/Summary:PDF Full Text Request
With the rapid development of social economy, the function of culture in people’s work, learning in the process of growing, and the enterprise culture as an important branch of the culture, the enterprise culture in cultivating and developing the core competitiveness of enterprises is becoming more and more obvious, how to build a good corporate culture, corporate culture play a good guide, incentive effect, cohesion and restraint, and improve enterprise cohesion, centripetal force, creativity, learning ability and competitiveness has become the focus of research, therefore, to continue to strengthen the construction of enterprise culture.In this paper, in the light of the main problems, to extend the oil exist in the enterprise culture construction such as:fuzzy understanding of enterprise culture; group consciousness should be strengthened; problems of core value and guidance is not strong and the enterprise culture of "soft" binding is not strong. Using the research methods of literature review, comparative analysis and investigation, combined with the culture, corporate culture, green culture, learning the theory of enterprise culture, and to extend the oil culture construction present situation, proposed the framework to improve the level of corporate culture, and adopt a variety of measures, to ensure continuous improvement of enterprise culture construction level.This paper introduces the related concepts of culture, enterprise culture, connotation, structure, characteristics and functions, and the theory of green corporate culture and organizational learning culture is discussed in this paper, the basic situation of Yan chang Petroleum to do a simple introduction, focuses on the construction of enterprise culture of Yan chang Petroleum and the existing problems were analyzed description and reason, and then clear the objectives and principles of enterprise culture promotion, the culture combined with the building of enterprise culture training and education system, the construction of incentive mechanism, system, construction of green corporate culture, cultural construction of learning enterprise, and promote the sub culture and strengthen the team culture construction, and to enhance the effect of enterprise culture comprehensive evaluation of the corresponding methods. In a clear corporate culture to enhance the basic principles of program implementation, encouraging everyone to change the idea, full participation, the establishment of enterprise culture construction leading group, the Ministry of culture and other specialized enterprise enterprise culture organization, strengthen the system security plan implementation, as well as the enterprise team, team building of enterprise culture, keep smooth operator organizational communication, good business culture external construction work, and from the angle of economic, social benefits for the enterprise culture to enhance effect was summarized. Finally, to summarize the full text and put forward the problems that need further study.
Keywords/Search Tags:Enterprise culture, Enterprise culture promotion, The team culture construction
PDF Full Text Request
Related items