The Research Of Liaoning HeXing-Yoshinoya Delivery Business Planning

China’s reform, opening up30years, the restaurant industry growth of more than200times, consumer food consumption demand growth in China be pulled the important strength, for18consecutive years to achieve two digit growth, food consumption has become an important driving force for the growth of China’s consumption demand. Prospects of development of the industry is optimistic about a lot of enterprises and investment institutions, can be said that China is facing a golden period of development of the catering industry. With the quickening pace of life, began to deliver more and more catering enterprises, especially to operate mainly of fast food restaurants, who can provide more convenient and efficient delivery service, has become an important standard for customers to choose the restaurant.As the world’s largest Japanese fast food chain brand, after entering into China has achieved rapid development. But as the crisis has spread, especially in today’s fast food chain market competition is becoming increasingly fierce, Yoshinoya brand sales growth has slowed the pace, into the passenger number year-on-year growth decline trend, sales channels relatively simple. For this paper, through the use of a business plan preparation requirements, business strategy, marketing strategy and financial management and other related knowledge to study the design analysis and decision-making of transmission business plan, obtains the feasibility to develop delivery service.This dissertation is divided into four parts, the first part is the introduction, introduces the writing background, the meaning, content, method, technical route; the second part is to analyze the transmission scheme decision, introduces the catering industry external environment:the application of PEST analysis tool, the four aspects of China’s political law, economic, technological and social culture macroeconomic environment analysis, at the same time, the industry environment, the competitors and the market demand is also analyzed. Secondly introduces the catering industry internal environment:including company research and development, human resources, organizational structure, the company’s development strategy, marketing ability, financial condition, corporate culture etc.. Using the SWOT analysis method, the preliminary conclusion:in the external market demand, planning and forecasting to carry out internal enterprise environment based on reliable situation delivery service; the third part is the design, delivery services include:Design of transmission business objectives, product design, workflow, store layout, marketing strategy, information system application as well as the financial and risk prediction scheme. The fourth part is the relevant problem for foreign send service of in-depth research, mainly on the call center agent set number, in-depth study of three aspects for the rider efficiency and advantage of products and services, effectiveness and profitability to improve delivery service. Finally is the conclusion.