China Netcom (Group) Co., Ltd. Of Liaoning Province, A Branch Of Marketing Strategy

2002 years , the plain China Telecommunications norths and souths dismantle the queen mark , basically, China who has formed a reason moves , China Telecommunications , China online know , Chinese Unicom , Chinese Tietong , China defend the telecommunication job exchanging 5 + 1 of formation to compete for a pattern. Face fierce market competition , how to adjust enterprise strategy , integrate enterprise resource , grasp the marketplace developing trend , go to win a customer , win a marketplace, already become first that enterprise develops choosing.In this paper, in order to focus on product data and voice integration, business combinations, and other packages targeted at China Netcom (Group) Co., Ltd. ** provincial branch of the large customer marketing strategy research. Based on China's macro-analysis of the communications industry on the basis of the ** to Netcom's future marketing and development for the evolution of speculation by major clients, competitive environment for micro-and macro-analysis of the development of the main competitors to deal with the marketing strategy. * * The provincial communications industry hot spots, as well as business operators to analyze the competition, Netcom ** for the opportunities and challenges facing, the proposed solutions and ideas.First of all, the author of this paper for many years in the telecommunications industry to make the experience of China's telecommunications market status and future development trends of expression, a brief review of the telecommunications industry in recent years, the development and changes in the telecommunications and enterprise restructuring process, the problems faced by enterprises from within , Outside review of major clients, marketing management, as well as their own business services to major clients of the situation.Second, this article first brief overview of the enterprise, demonstrated enterprise network coverage and capacity of business development, and then through political, social, economic, cultural, technology, competition, consumer bargaining power, and other factors, changes in the external environment, expand ** The communications market as a whole industry of environmental analysis, using PEST analysis and analysis of the Porter model to analyze the CNC * * facing competition in the market macro-and micro-environment, through a clear SWOT analysis of enterprise competition in the market advantages that the ** Netcom faced by the "market opportunities and threats" from the inside, customers from different communities in distribution, customer base property, customer segmentation Ogata, and other characteristics of the face of major clients, the characteristics of the consumer, demand for properties in such areas as compared to show ** Netcom, the largest customer service "advantages and disadvantages," ** that the Marketing Services Netcom customers in the process of the existing problems. According to the issues and solutions. Expressed through the traditional telecommunications services and marketing products combined with the difference between ** Netcom customers marketing the status quo ** Netcom's services to major clients, marketing strategies and marketing services to major clients (including products, channels, price, promotion, personnel, physical and implementation of the process The expansion of the marketing mix and establish and improve access to major clients, service processes, customer service complaints process, return services to major clients, processes, services, demand for the second process, from the processes Gateway Huai service, customer service processes such as early-warning services to major clients, processes).