The Research Of Competition Strategy For W Company

There is obvious increase for real estate market in2012, W company has got good grades, in order to strengthen regulation, the government introduced the Regulating policy at the beginning of2013, to limit second-hand housing demand, to meet the demand of the first suite as far as possible. But as upstream enterprises for the real estate industry, W company have already felt the pressure of real estate regulation and control, and facing competition more and more. The original self-developing strategy is no longer suitable for W company in the changeable market situation, also is not suitable for long-term development goals, so the W company must solve a series of comprehensive problems:’.mclear development strategy, too dependent on a single partner, capital operation ability, low personnel quality can’t meet the demand of enterprise development.Through analyzes the actuality, the main problems and main competitors situation of W company, we find the corresponding competitive strategies and the main direction of future development. It is not only for the enterprise provides a solution to the problem, we also applied competitive strategy theory in practice, learning the theory of enterprise competition strategy, implement it to the concrete practice, provides the W company’s future development direction.Finally, this article through to the analysis of the external environment, such as politics, economy, technology, combined with the study of architectural decoration and real estate industry, the comprehensive competition and W company’s own condition, through the SWOT analysis, we gets W company’s future development strategic positioning and development goals in the next five years. According to the development goals, we draw up the future competition strategy. Finally, from the marketing management, organizational ability, capital operation ability and personnel quality we put forward the corresponding measures for its implementation.