Empirical Study On The Factors Of Community Market Location

In recent years, with the accelerated urbanization process in China, the scale of theconstruction of urban communities is expanding and community numbers is increasing. Tomeet the daily needs of the residents, they developed such as bamboo shoots. However, withthe economic globalization and the deepening of reforming and opening up, emergingconsumption patterns (such as online shopping, telephone shopping, etc.) and domestic andinternational hypermarket retail had a great impact on the way of retail enterprisemanagement, it also makes domestic community stores operating under challenged. Manycommunity store operators did not conduct a full site survey preparation and scientificanalysis to determine the store’s site, just by virtue of the subjective experience,at last, storeoperators can not reach the expected level, and ultimately to the collapse of the ending. In thissituation, the community store operators must be fully aware of the importance of siteselection, survey of scientific and rational analysis of the various factors affecting the site, inorder to the community store location decisions and provide a more reliable basis.According to the district location theory, considering the discussion on the locationfactors of domestic and foreign scholars,we extract the location of the influencing factors andattempt to construct a conceptual model of influencing factors of community shops location,the factors that will affect the site is divided into three categories, namely community factorseconomic factors, geographical environment factors, On this basis, we conducted fieldresearch on the selected sample store, obtaining the basic data of these factors. Study on basicdata is the key content of this thesis, we use the method of mathematical statistics and theSPSS16.0as a tool for field research, the basic data were disposed with descriptive statisticsanalysis, factor analysis, cluster analysis and finally the multiple regression model isestablished, we obtain the conclusion of this study. Finally, according to the Shijiazhuangcommunity shops operating site status, the corresponding countermeasures are put forward.This article selects12location factors for research design, they are the occupancy ratesin the community, community maturity, the population of center street, population density ofcommunity, office buildings near the community, the level of consumption, competition,business complementarity, the cost of rent, transit road, covered area, shop location. Through the analysis of these factors, we construct the empirical model for location of the communityshops, it can directly reflect the degree of influence of different factors on the location ofcommunity shops, it also provides reference for future community shops operating location.