Relevance Research Between Market-oriented Execution Mode And Performance In The Producer Service Industry

The productive service industry is becoming faster development sector in the nationaleconomy,there is an interactive relationshipwith the manufacturing industry,and they areinterdependent, mutual promotion parts which have formed a closely linked relationship.The research on market-orientedtheory is still in the stage of sustainable development andimprovement gradually,scholars make lots of researches on the levels of the definition ofmarket orientation, measurement methods and enterprise performance, nurturing market-oriented concept has become the most important prerequisite for enterprises to enhancetheir competitive advantage as well as maximize customer value. The correlation studieson the market orientation and enterprise performance has gradually become focus points,researchers build different relationship models through the introduction of mediatingvariables, but few specific studies focus on the enforcement at all levels of the marketorientation, so it is necessary to study the specific implementation of market-orientedmode.Based on the research of scholars,this paper introduces the marketing innovation andenvironmental factors, these two mediating variables,into the relationship model of theimplementation of market-oriented model and enterprise performance. The productiveservice industry in Liaoning Province as the object in the research process, conducting asurvey of196companies, and making cluster analysis on the collected questionnaires, toexplore the relationship between the different market-oriented execution model andenterpriseperformance.The research results show that there are two different kinds of market-orientedexecution mode in the productive service industry,in Liaoning Province,comprehensivemarket-oriented execution mode, and competitive market-oriented execution mode;Theimplementation of a market-oriented mode has a significant positive impact on corporate financial performance, as well as the presence of market performance; Market competitionin theenvironmental uncertainties significantly affect the market-oriented execution mode,but technological change does not affect the market-oriented execution mode.Enterprisecharacteristic variables significantly affect the market-oriented execution mode. Based onthe conclusions, putting forward the appropriate management recommendations,enterprises in the productive service industry should establish a market-oriented concept,pay attention to the implementation of a market-oriented execution model to enhance theircompetitiveadvantage.