The Study Of Host-tourists Interaction In Family Hotels In Tourism Destination Of Ancient Town

Being a kind of human activity, tourism acts as a transformation in geography externally, while internally works as a kind of culture communication that happens in the tourism destination, in which tourists and hosts each plays as a culture carrier of their own original place. And the culture communication microscopically reflects on the interaction between people. As one of the main contents of the Anthropology of Tourism Research, the interaction between the tourists and host residents has been a focus in the last three decades of the field. How to overcome the barriers in host-tourists interaction, and create a harmonious host-tourists relationship, matters the quality of tourists’experience and host residences’attitude toward tourism development, and ultimately affect the local tourism’s healthy and sustainable development.On the basis of the analysis akin to the social-exchange theory, symbol interactions theory and tourist gaze, the study mainly focused on the inn hosts and the travelers in Fenghuang and make an empirical study for the relationships between the tourists and hosts live in the ancient towers in the determined and qualitative ways, In the basis of the theory of communication between the tourists and the family hotel hosts we had make further respectively analyzes of the family hotel owners and visitors communication with their attitudes, behavior and cognition in two aspects and had used the cross contrast between the two to find the similarities and differences between the tourists and family hotel host communication, and finally had used factor-analysis to find the main factor affecting the contact, with the expectations of making some suggestions to create a harmonious host-tourists relationship.