Research On Construction Of Harmonious Tourism Destination "Lijiang Ancient City"-based On The Perceptions Of Tourists And Residents

It's a strategic objective for the future economic and social development to build a harmonious society. Tourism is a harmonious society indispensable elements, which can promote human and nature, people and culture, human-to-human and human-to-social harmony, can be reconciled with different social groups, between different industries, so as to promote social harmony. However, for the tourism destination which payloads the tourism resources and cultural energy, especially for the world heritage site, there are coming out anti-harmonious problems , such as the destruction of tourism resources, lost of local culture, destroy of eco-environment, enlargement of income gap and decline of tourist's satisfaction. Therefore, based on the perceptions of tourists and residents, understanding the various effects the tourism industry have brought from residents and satisfaction to the tourism supply from tourists, which is not only helpful to provide a reference for the control of tourism impactions and re-development of tourism destination, but also make difference to the sustainable development and harmonious construction of tourism destination.The thesis takes the world heritage site"Li Jiang Ancient City"for example, on the basis of detailed field survey, using methods of questionnaires, the analysis of means, the data counter of SPSS and Likert Scaling, analyzing tourist's perceptions through eight indicators of food, housing, transportation, travel, shopping, entertainment, travel agents and guide services, considering residents'perceptions through the impactions of economy, society, culture, environment and total perception. At the same time, establishing the indicators of harmonious evaluation of tourism destination and evaluate criteria, through contrasting the indicators and criteria, finally found some anti-harmonious problems existing in the tourism development of Li Jiang Ancient City, attempt to make a proposal to promote harmonious development of Li Jiang Ancient City.