The Promotion Strategy Research Of P Company’s Beverage In Modern Trade

In recent years, because of China’s modern trade fast developed, and more competition in this trade, in this context, beverage company pay more attention to the trade, and the key success factor of operating modern trade is elevating sales promotion benefits. By reviewed the related theory of the target market, promotion, consumer behavior, and connecting with the feature and development tendency of beverage industry and modern trade, and with P company as analysis object, and through studying t market sales data and analyzing promotion case, conclude the some key factors of affecting P company K/A promotion’s success。 And then according to these factors, conclude P company K/A promotion core strategies. This conclusion of this study has a certain reference to other beverage enterprise in modern channel how to promote sales promotion efficiency.