Communication And Coordination Principle In The Application Research Of Real Estate Project

Under the circumstances of real estate regulation and control as well as monetary policy becomes tighter and tighter, development loans and housing loans are tightening continuously. The sharp decline of real estate sales volume makes the housing corporation’s capital chain vary from ease to nervous, especially in poor-qualified enterprises. As the profits of real estate change from large period to small period, the project management in real estate agency should be strengthened to make maximum of profit come true. In this way a series of quantifiable and strict construction techniques have been maturely carried out in practice during project management. Characterized by its flexibility, the project communication management is being paid more and more attention and applied more and more extensive in real estate project management.In this paper the reference based on the theory of both at home and abroad, to define the housing project communication management of the basic meaning. With communication management in the real estate company play an important role in the development of real estate project target communication management, real estate project organization communication management and mode, real estate project stakeholders communication management, real estate project communication management information system in detail. According to the author in the R project, through to the R project company organization, organization research projects, this paper expounds the project department communication management problems. The article in did not execute the establishment of project communication management mechanism of the successful before two cases, and analyses the reasons of the existence of these problems. And then analysis project department established project communication management mechanism after two successful cases, and analysis in the two cases of successful cases. Through the analysis of the four cases, put forward in the real estate project development process, the importance of communication management is more and more need to focus, and put forward the housing project management of the plan to set goals after communication management, project organization communication organization and mode, real estate project stakeholders communication management, real estate project communication management information system and so on, it is the real estate project can effectively control and improve the level of real estate projects management personnel.