Research On Risk Management Of H Real Estate Project In Licheng District, Jinan Cit

In recent years,in order to limit the over-rapid growth of housing prices,China has introduced many policies at the national level to stabilize housing prices,including price limits,purchase limits,and restrictions on bank funds flowing into the real estate industry.On the other hand,the COVID-19 pandemic since 2020 has impacted all industries to varying degrees.The drastic change of external environment makes the management risk of real estate enterprises higher than before.The real estate project,as an independent business unit,is the basic component of the real estate enterprise benefit realization.Real estate projects have high initial investment,long development cycle and long capital return cycle.They are prone to be affected by external factors in the development process,resulting in operational risks and losses.Therefore,the risk management research for real estate projects is conducive to avoiding the risks in each stage of the development process of real estate projects,helping the project development smoothly and realizing the expected benefits.Taking the risk management of H real estate project in Licheng District,Jinan city as a case study,this study adopts the theoretical system and methods related to risk management to study the risk management under the new external environment.First of all,the Delphi method is adopted to comprehensively identify the risk factors of the project.Based on the classification of the project process,19 secondary risk factors are identified in the investment decision-making stage,planning and design stage,engineering construction stage,sales collection stage and delivery stage.On the basis of risk identification,ahp is used to determine the weight of each risk factor to the total risk of project risk management.The results show that the risk in investment decision-making stage has the greatest impact on the overall risk,followed by the risk in planning and design stage and the risk in sales collection stage.Among many secondary risk factors,the top three risk factors that have the greatest impact on the overall risk of the project are construction planning risk,national policy risk and payment collection risk.On the basis of the analytic hierarchy process,and the overall degree of project risk and project at various stages of risk degree of a fuzzy comprehensive evaluation has been done,and the results show that the level of the overall risk of real estate project teachnolosy of H as the medium,investment decision-making,planning and design,project construction,debt collection,delivery and use of degree of risk are: Medium,medium,low,medium,low.Finally,based on the results of ahp and fuzzy calculation,the risk control countermeasures are proposed for important risks.This study helps H real estate project in Licheng District,Jinan city to improve the risk management level and avoid some risks.Meanwhile,it also provides reference for the risk management of other similar real estate development projects in China under the current environment and policy background,and helps enterprises to identify and avoid risks.