Research On The Case Of Management Communication Of GS Company

Since 2003, it has changed greatly in China's real estate industry. Supply and demand are soaring and real estate market become more and more mature. Accordingly, no matter in listed real estate companies or in small private property firms, management issues are also increasingly prominent. Because of poor internal communication, enterprises do not grasp the consumer demand externally. As a result, Enterprises inevitably lose to meet consumer demand in the design and production. Therefore, management communication becomes an important topic that the real estate business has to face.In today's society, communication management is not just a part of too much management work, but a new management style throughout the entire management of content process. Effective communication has become an important part during the whole process of business plan, leadership, organization and control.As Matsushita said:"Corporate management is communication in the past, at present and in the future." Regardless of the time, corporate management cannot do without communication, which is playing an increasingly important role.This research is based on communication and management communication, through the case of GS Company which I had worked for, to find deeply the reason of the problems of cases and other things, in order to identify the effect of communication in company's operation and management. Furthermore, use the Cases Analysis and Qualitative analysis to find out the way to solve the problem and build a suitable model of management. For example, adjust the current organization structure, enlarge the way of communication, train and develop the human resource, and so on. At the mean time, change and enlarge the way of management in order to adapt the development of company's development, and to improve the competitive capability and remain the development of company healthy.