Q City Post Office Marketing System Construction Research

Based on the theory of marketing, a comprehensive in-depth analysis of Q City Post Office marketing system present situation and the development, thus make accord with Q City postal development competitive marketing strategy.In this paper, seek truth from facts to Q City Post Office marketing system for many years the development process and current situation undertook an analysis of. Summed up the Q City Post Office marketing system the main problems. The first is the postal enterprises for many years of operating mode has not been broken, moving mechanism already can not adapt to the requirement of industry development, postal reform and outcome measures are not in place, still far less than with the domestic market and international market competition; second is the postal inherent franchise business due to lower utilization rate, atrophic with each passing day, while the emerging competitive business competitive advantage is not obvious, the market share is not high; third is the postal service the existing marketing system construction scale is small, can not meet the sales, service needs; four is the Postal Marketing r&D personnel shortages, innovative product development capacity is weak, business development aftereffect is insufficient; five is the marketing personnel training mechanism very not perfect, training and methods need to be further improved; six is the existing sales team whole quality low, team consciousness is weak. The current Q postal reform pace is accelerated further, strengthen interior modulation, integration advantages of resources, speed up the pace of development, in order to fundamentally enhance the competitiveness of enterprises, in the future competition in the market to obtain active. This paper will focus on how to build a Q post office marketing system of specific measures are analyzed.Based on the analysis of the present situation of Q post, thus establishing the Q City Post Office continued to maintain a position of market competition should adopt the marketing system. Take the market as the guidance, take the customer as the center, through the establishment perfect postal product development, product sales and after sale service three core system, and further create able to adapt to the modern market competition environment, to meet customers changing needs of Postal Marketing Management, product sales and customer service post big three team, establish and perfect sustained and effective talent training mechanism, promote Q postal market development level and the level of customer service. At the same time, how to achieve the Q post and the overall business development target, this paper also expounds the concrete measures for development.The author has long been engaged in Postal Marketing specific work, combined with their own work experience, in the marketing system construction process should pay attention to four questions in detail. One is to raise awareness, strengthen executive force; two is to marketing team to achieve management and services take into account; the three is to pay attention to improve postal terminal service network marketing ability; four is to management organization and staff in place, in order to ensure the stable marketing team and the implementation of the policy.This article unifies the Q post is actual, put forward the perfect marketing system construction method, which in the scientific optimizing personnel training mechanism, strengthening marketing team management, setting reasonable promotion and demotion system, establish a dynamic compensation system etc, have been gradually implemented, obtained certain result, which will provide Q Postal Marketing System Construction along the right track of development has played a good role.