The Study Of Competitive Strategy For Main Businesses Of CMB Qingdao

Ship bunker supply industry compared with shipping industry, oil industry and correlation industry,it has unique development characteristics.CMB Qingdao, the branch of China Marine Bunker (Petro China) Co., Ltd. in Qingdao, has been occupying the mainly status in Qingdao port and Qingdao peripheral ports with ship bunker supply businesses so many years. With the development of industry and gradually relaxing bonded ship bunker market restriction by China, CMB Qingdao is in the increasingly fierce competition environment. The subject of this study is how to choose and implement suitable for the company’s competitive strategy.Firstly, this article analyzes the macro environment, industry development status and competitive environment that the company will face in the future, on the basis of the theory of related strategic management, the CMB Qingdao as the research object, Strategy analysis methods such as PEST analysis, five forces analysis and so on. Secondly, there is a research by utilizing the SWOT analytic method for the company’s competitive advantage, competitive disadvantage, facing environment opportunities and external threat, The article put forward the basis and principles and ways of choosing differentiation competitive strategy for the CMB Qingdao. Finally, through the implementation of competition strategy relevant knowledge the application of competitive strategy of the implementation of the relevant knowledge, thoroughly discussed the competitive strategy implementation measures of CMB Qingdao. This article uses literature research, system analysis, model analysis and investigation method, through lots of relevant documents and investigation and evidence collection, access to relevant information, comprehensive, objective, correct to understand and grasp the whole picture of the research questions, the views and measures of the choice and implementation of competitive strategy put forward, aimed to accurately grasp the development trend of the industry for the current situation of CMB Qingdao a detailed analysis of the development and competitive dynamics, and the development and implementation of good competition in the company’s strategy to provide reference for.This article researches the competitive strategy of the company entered the virtuous circle, maintain the market leader, develop competition has more important realistic meaning. At the same time, this article uses some of analysis method on the company advantages and disadvantages, environment analysis, and based on this proposed strategy choice, for the company’s future business development strategy, competition strategy and function strategy to provide reference method, to the company’s relevant functional strategy formulation and implementation has certain reference significance.