The Investigation Of The Countermeasures To Promote Kunming Pharmaceutical Corp.’s Erug Export

Along with the deepening of reforming and opening up, the foreign trade is more important for the economic development of China.The medicine industry’s development is rapid, science and technology progress, China’s drug unceasingly registered and saled in the many countries, China has also become an important trade hub. Kunming Pharmaceutical Co., LTD.(hereinafter referred to as the "KPC") is a listed company in pharmaceutical plate, its main business are medical manufacture and medicine sales, its medicine are saled at home and abroad, medical are exported to southeast Asia, Africa and other countries.Through SWOT analysis of KPC’s drug exports, we can find the problems, opportunities and threats during the process of export, and analyze their advantages and disadvantages, providing a basis for solving the problems and promoting export. But KPC’s drug export is influenced by numerous factors, including external macroscopical factors, industry factors and the enterprise’s own factors. Such as the fluctuation of exchange rate, export rebates, development of generic-drugs market, Chinese medicine product’s export problems and the problem of The export structure and demand and culture differences.To solve the above problems, this paper puts forward a series of strategies to promote KPC’s drug exports:the application of financial tools to reduce influence of the RMB fluctuation, such as cross-border RMB tools and forward writtens guarantee business to reduce the risk of the RMB exchange rate; improve added value through technical innovation, adjust enterprise’s export structure, improve the enterprise’s export rebates vocational level to face the influence of adjustment of export rebates policy; establish local factory in export partners’countries and technical innovation to reduce cost; improve generics research and development level; through Chinese traditional medicine industry innovation to promote Chinese medicine products’export.This text takes the critical review of literatures with case analysis method. comprehensively analysed the problems of KPC’s export and find out the corresponding countermeasures, so as to promote its drug export. Wide coverage, using monetary theory, taxation theory, international trade theory, the enterprise internationalization theory and cross-cultural management theory to solve the problems in the course of internationalization, and promote its drug export.The ultimate goal of study the influence factors and solutions of drug export is to make this text be the reference of medical enterprise’s export trade, expect the results will not only provide useful help to the development of KPC’s import and export trade business, but also provide reference to enterprise for its economic activities. Believe that when most other enterprises in medicine industry encounter the same export trade problems, they will find the corresponding solution and positive reference from this text.