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High-End Rice Marketing Strategy Sanjiang Goose Brand

Posted on:2013-05-18Degree:MasterType:Thesis
Country:ChinaCandidate:J WangFull Text:PDF
GTID:2249330395967236Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Marketing create value Marketing is about how to find companies, to create and deliver value to meet certain goals the demand of the market, at the same time a profit subject. Marketing used to identify unmet needs, definition, measure target market scale and profit potential, to find the most suitable for enterprises into the market segmentation and the segmentation of the market supply of goods for. Marketing can be said to be market economy and commodity society, any group and individual must have the basic skills but also is called by the west "the21st century’s ultimate lever". Marketing skills actually very simple, it is through the education target customers appreciate your products, services or you give them the advantage of interest, though, or ability to protect, make people believe that you provide to clients is not only higher than these things, is better than they are now have things, but also higher than, is better than they are now all that choice.But the actual marketing is a very complicated process, in the new media era, people have summed up open, interest, promptness and personalized marketing strategy, etc. This paper emphasis is not on to explore marketing strategies and skills, but the combination of Sanjiang goose brand high-end rice such marketing medium, and the specific study of a special commodity marketing concept, marketing mode and expected marketing results, is related to not only the universal law of the marketing,and focus on the personality personality goods, and by using for reference of foreign similar goods mature marketing idea and experience, with the academic research value and can be used for reference.
Keywords/Search Tags:Sanjiangyan, High quality rice, Marketing strategy, Differentiation strategy
PDF Full Text Request
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