Research On Marketing Strategy Of Ji Lin Rice

Since ancient times,"food is the most important thing for the people" has always been a guideline for the people.Rice is the main food crop in China.It has an important impact on the lives of our people.Enterprises in the marketing process of rice products need to reflect diversified product characteristics,on the basis of clear target positioning,through the analysis of the target group's rice needs and preferences,to provide more targeted competitive products,and thus occupy an active position in the market,to expand revenue.On the basis of increasingly fierce competition in the current market,rice enterprises should carry out marketing,improve the visibility of enterprises and products through product promotion,promote the competitiveness of enterprises' products through brand rice marketing,create competitive brands of enterprises,and drive local profits.JiLin Rice is a brand of rice jointly Shared by enterprises with the government as the leading brand.The unified logo,unified customization and unified management can be realized by joining the products,and the operation route of middle and high-end rice can be realized.With quality and quantity,the large-scale and branding marketing strategy can be achieved.Through the analysis of the current situation of JiLin Rice marketing,this paper finds the marketing demand and existing problems of JiLin Rice from the aspects of market,product,price,channel and promotion,so as to provide guarantee for the use of differentiated marketing methods and means to optimize the marketing solution to create value and obtain expected benefits.Through the marketing environment analysis method,the development opportunities of JiLin Rice marketing were obtained from the advantages,disadvantages,opportunities and threats of the enterprises.The rice enterprises fully explored their own brand advantages and regional characteristics,so that the rice target sales volume occupied one third of the middle and high-end market.Analyze the competition and threat of main competitors and potential entrants,and find the brand alliance to replace the market threat factors.This paperbased on the relevant theories of marketing and analysis method,summarizes the JiLin Rice marketing present situation and development prospect,and through the marketing environment analysis to explore the problems existing in the enterprise marketing strategy for rice and puts forward specific solutions,from scientific strategic project as a whole,organization safeguard measures,to the talent team construction,and implementation of JiLin Rice revenue promotes the development of tertiary industry integration,organize the implementation of good marketing combination,open up sales channels and after-sales service for JiLin Rice security work provide strong role,implementing talent hing food,build a modern marketing team,marketing for JiLin Rice development to explore a new road,It can be used for reference in theory and practice.