Study Of Protecting And Constructing The Cultural Connotation Of Rural Tourism

For the first time, the seventh session of the sixth plenary session of the Communist Party of China took the reform of the cultural system as the topic. Accelerating the development of cultural industries is proposed. Culture is the soul of tourism. Rural culture is the soul and core in the development of rural tourism. It is the basis of maintaining the sustainable development of rural tourism. By the interpretation of the very vitality of current rural tourism, selecting Xianshuiyang scenic area at Fengshan in Xianyou County as research object, analyzing rural tourism its sustainable development, this study discusses the countermeasures and suggestions of how to maintain real characteristics of rural culture in rural tourism under the trend of cultural development and prosperity and reshape the soul of rural tourism in order to achieve sustainable development, and demonstrates the innovation points that the protection and the construction of the rural culture connotation is the important conditions to resolve contradictions and to promote the sustainable development of rural tourism.