Investigation And Research On Hainan Li Cultural Construction Of Rural Tourism Destination

Send to promote the economic development of the development of tourism, the tourism, market of traditional tourism projects are constantly changing, the tourism industry there is a new tourism structure, rural tourism booming in this context, is becoming an important complementary part of the future of tourism. Rural tourism development not only has become a complement to traditional tourism, but also become a new trend in tourism development. In the future construction of rural tourism, people only pay attention to the direction of its development, strengthening infrastructure, but also began to increase cultural resources, improve the construction of tourism culture. Rural tourism in addition to geographical advantages, more importantly, rustic rural culture, cultural characteristics of the building to attract visitors is an important direction for the development of rural tourism. Therefore, the purpose of rural tourism culture construction, the use of the cultural heritage of rural existence, the establishment of appropriate cultural brand, thereby improving rural culture system is an important part of the development of rural tourism.Hainan occupy geographical advantages and natural resources gave birth to their distinctive culture, in the long-term historical conditions formed its own cultural characteristics, rich cultural heritage handed down, and features of the national character, and cultural development of rural tourism offer the foundation. Therefore, rural tourism in Hainan tourism industry occupies an important position in China, and even have a certain influence on the international tourism, so in the case of existing tourism development in Hainan, rural tourism destination and cultural development, both to protect the cultural heritage, and innovative cultural tourism brand, and tap the value of cultural heritage and establish a good culture system, cultural tourism in rural tourism in the use of role play to improve to attract tourists, has important significance for rural construction and development of cultural tourism destination.Hainan Li thesis gathering for the study of rural tourism, rural tourism destination by Li cultural heritage building, cultural brand, the cultural status quo and problems existing in the system are discussed, and cultural development of rural tourism destinations to study its needs Suggestions. Research from three aspects historical heritage, cultural brand activities, cultural regimes start by exploring the problem, according to the problem and make recommendations accordingly to solve the problem. Li expectations for the development and protection of cultural heritage, to create a brand Li rural tourism and cultural activities to promote rural tourism destination of Hainan Li construction cultural systems, to promote the economic development of rural tourism destination of Hainan Li, Hainan Li ultimately promote rural tourism destinations Construction of culture.